Which term best describes a retailer that sells exclusively online, with no brick-and-mortar locations?

Which term best describes a retailer that sells exclusively online, with no brick-and-mortar locations?

• A. E-Commerce
• B. Pure Play
• C. Accommodation
• D. Concierge

Answer: (B)

This item checks your understanding of online-only versus multi-channel retail models. A retailer that sells exclusively online and has no physical storefronts operates solely over the internet, which is described as a pure-play model. The term pure play highlights the absence of any brick-and-mortar locations and the focus on online channels for selling and fulfillment. E-commerce refers to the activity of buying and selling online, but it can exist in businesses that also run physical stores. So e-commerce isn’t limited to online-only retailers. The other terms don’t describe retail formats at all; they’re service-oriented concepts and don’t capture how a retailer sells goods. So the best term for an online-only retailer is pure play.

This item checks your understanding of online-only versus multi-channel retail models. A retailer that sells exclusively online and has no physical storefronts operates solely over the internet, which is described as a pure-play model. The term pure play highlights the absence of any brick-and-mortar locations and the focus on online channels for selling and fulfillment.

E-commerce refers to the activity of buying and selling online, but it can exist in businesses that also run physical stores. So e-commerce isn’t limited to online-only retailers. The other terms don’t describe retail formats at all; they’re service-oriented concepts and don’t capture how a retailer sells goods.

So the best term for an online-only retailer is pure play.