Which term describes a shopper who compares prices across different stores to get the best deal?

Which term describes a shopper who compares prices across different stores to get the best deal?

• A. Comparison Shopper
• B. Commercial Cue
• C. Benefits
• D. Resume

Answer: (A)

Describing someone who compares prices across different stores to get the best deal is capturing a price-focused shopping behavior known as comparison shopping. A shopper who engages in this activity is called a comparison shopper because the emphasis is on evaluating multiple prices to maximize value, not on ads, product benefits, or a person’s professional history. Commercial cue refers to signals from marketing or advertising that push you to buy, which is not about the shopper’s action. Benefits are the advantages of a product or service, not a label for the shopper. A resume is a document summarizing a person’s education and work experience, unrelated to shopping behavior. So the term that best fits is comparison shopper.

Describing someone who compares prices across different stores to get the best deal is capturing a price-focused shopping behavior known as comparison shopping. A shopper who engages in this activity is called a comparison shopper because the emphasis is on evaluating multiple prices to maximize value, not on ads, product benefits, or a person’s professional history.

Commercial cue refers to signals from marketing or advertising that push you to buy, which is not about the shopper’s action. Benefits are the advantages of a product or service, not a label for the shopper. A resume is a document summarizing a person’s education and work experience, unrelated to shopping behavior. So the term that best fits is comparison shopper.